Microsoft will stop working on new versions of its Zune portable player and focus on improvements in its software, which includes purchasing systems and subscription music and films, for application on phones that work with Windows, reports Bloomberg. Microsoft has not given any official information so far.
At this news has said that Zune had recently introduced the HD in Canada and remained committed to providing technical support to its customers. Microsoft itself admits that its long-term strategy is to move the "Zune ecosystem" to Microsoft platforms. Zune hit shelves in 2006 but could not fight a competitor as well established as the Apple iPod, which enjoys 77% market share.
Then, the pattern of the company, Steve Ballmer, said that Zune could beat one day supply of Apple but it was not easy. In 2009, the company clearly separated the teams dedicated to the Zune hardware and its software to extend it to platforms like mobile phones, game consoles and computers.
In fact, the Zune offer was presented as something that singles out Windows Phone. In parallel to this information, there are new data on the future of the company's multimedia strategy. A job offer from Microsoft that seeks to "developers" for a service consumer and music video has aroused the curiosity of the media.
At this news has said that Zune had recently introduced the HD in Canada and remained committed to providing technical support to its customers. Microsoft itself admits that its long-term strategy is to move the "Zune ecosystem" to Microsoft platforms. Zune hit shelves in 2006 but could not fight a competitor as well established as the Apple iPod, which enjoys 77% market share.
Then, the pattern of the company, Steve Ballmer, said that Zune could beat one day supply of Apple but it was not easy. In 2009, the company clearly separated the teams dedicated to the Zune hardware and its software to extend it to platforms like mobile phones, game consoles and computers.
In fact, the Zune offer was presented as something that singles out Windows Phone. In parallel to this information, there are new data on the future of the company's multimedia strategy. A job offer from Microsoft that seeks to "developers" for a service consumer and music video has aroused the curiosity of the media.
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