Tuesday, March 15, 2011

The pattern of 'Angry Birds' predicts the death of the console

Passion in the computer industry for writing obituaries in a year in advance which is usually wrong ... is remarkable. Much has been written about the impending death of the computer. Now is the Angry Birds pattern that predicts death of consoles. Peter Vesterbacka, president of Rovio, the editor of the popular game, has assured that the console is destined to die.

He said the South by Southwest Interactive conference, where he said that innovation is in the mobile game and social play. For him, small producers can react with more agility to the demands of players and taking risks that can not support the large production of big plays. To Vesterbacka, the industry wants to sell games console 50 and $ 70 games that do not evolve.


The pattern of Rovio criticizes the concept of "casual" as applied to simple games for mobile. "When they say that Angry Birds is a casual game, it makes me laugh. It is accessible, but at the same time appealing and engaging as any other. When I see certain series of games for consoles, more and more predictable than previously known episodes return.

.. then yes you can talk about casual. " Vesterbacka's anger, seems to be motivated by a statement from Nintendo of America president Reggie Fils-Aime in the sense that the mobile phone jueguecitios give the misleading impression that the player two to the dollar can have a good game when industry is selling at $ 50.

However, Fils-Aime expressly excluded from this general criticism Angry Birds of acknowledging their success. The phenomenon around Angry Birds is singular. Its development cost about $ 140,000 and has some benefits, so far 70 million. Rovio has announced an exclusive agreement with the Amazon store to distribute the new version Rio Angry Birds also have their film produced by Fox Newzoo According to data from the 18,000 million was spent last year in the together in games, half were allocated to the console, but this figure is 29% lower than last year.

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