The publisher of games on Facebook Zynga announced Monday, March 14, launching a new virtual currency. By entering the program Rewardville ", the 250 million claimed by Zynga players earn" zcoins "reusable among the top holdings of the young shoot in San Francisco, as Cityville, Farmville and Mafia Wars.
"With RewardVille, our goal is to please gamers by rewarding them with the new points system and exclusive virtual items. We love that you love our games, so here is the chance to earn rewards! said Roy Sehgal, VP of Zynga, in a statement. This new service is actually more a reward system, a virtual currency itself.
In fact, zcoins are not convertible into real money, or credits Facebook, the social network currency. But the purpose of these credits, exclusive Zynga is rather retain the franchise player of the publisher, encourage them to play more and spend a title to another. The more a player spends time on the game farm or Cityville Mafia Wars, it will collect more points.
These will then be reused in another game, to buy goods such as buildings or as several seeds. NEW COMPETITORS undisputed leader of the "social games", Zynga, however, must cope with new competition. Companies like Kabam particular take down the mechanics of simple games like Farmville, and offer for Facebook, more complex games like strategy games or shooting games.
The announcement comes as Facebook also is trying to impose its own virtual currency, credits Facebook. From 1 July, all the games available on the social network will offer this method of payment. Facebook is also trying to expand the scope of its appropriations, experimenting with Warner, a video-on demand. 
"With RewardVille, our goal is to please gamers by rewarding them with the new points system and exclusive virtual items. We love that you love our games, so here is the chance to earn rewards! said Roy Sehgal, VP of Zynga, in a statement. This new service is actually more a reward system, a virtual currency itself.
In fact, zcoins are not convertible into real money, or credits Facebook, the social network currency. But the purpose of these credits, exclusive Zynga is rather retain the franchise player of the publisher, encourage them to play more and spend a title to another. The more a player spends time on the game farm or Cityville Mafia Wars, it will collect more points.
These will then be reused in another game, to buy goods such as buildings or as several seeds. NEW COMPETITORS undisputed leader of the "social games", Zynga, however, must cope with new competition. Companies like Kabam particular take down the mechanics of simple games like Farmville, and offer for Facebook, more complex games like strategy games or shooting games.
The announcement comes as Facebook also is trying to impose its own virtual currency, credits Facebook. From 1 July, all the games available on the social network will offer this method of payment. Facebook is also trying to expand the scope of its appropriations, experimenting with Warner, a video-on demand.
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