Monday, April 25, 2011

From the web to the media and return Storify "organizes" the news

The organization of information flows, but in the increasingly close relationship between non-coded "citizen journalism" (the information generated and disseminated by users on the web via social networks, blogs, etc.) and traditional media, is a new tool and ally . It's called Storify, a web startup that now opens to the public in order to help professional journalists, citizen journalists and users of information users to collect, organize, use and share information about individual events that would otherwise drown in the sea magnum of the network.

Storify using the platform, users can find and reconstruct their own mosaic customization of content whether publicly on networks like Twitter, Flickr. Facebook, YouTube and other sites. They can also add your own information and incorporate the resulting mosaic on their sites-blogs-etc.

For some months the system has been used in the form of private testing by major newspapers like Washington Post, New York Times, Wall Street Journal, NPR, BBC, Huffington Post, Al Jazeera (which has also created a talk show, The Stream, based just on the point of view of users of the Web about individual topics using Storify).

From today, the system is accessible to all. Since the launch of service to users, in September 2010, "Storify stories have been viewed over 13 million times - reads the blog site - we only had 4.2 million visitors in March." The main event followed, of course, was the tsunami disaster in Japan, on March 11, with over half a million users.

"Private clients have created more than 21,000 stories, and some of them were incorportate in more than five sites." The startup was founded in San Francisco, and is not the only service to have launched in the huge business potential of the organization of information flows at the time of the generated content from the web.

The interest of investors shows that a market exists in this sense: Khosla Ventures, the company founder of Sun Microsystems, has already bet $ 2 million project in California. For now the service is free, but systems are being sale of advertising and payments from the brands that they wanted to use what is already happening in the form of marketing campaigns.

To explain the mission is Storify Burt Herman, company founder and former reporter "classic" at the AP: "We have so many streams of information in real time and drown. Our idea is to collect the most important pieces, and amplify put them in context, "he told the New York Times. The idea is to take social media, interactive media and information spread on the internet to create new systems to recount the events.

Starting from the idea that reporters can not always and everywhere where something happens that is worth being told, the service helps to pick the best of user-generated content combined it with a journalistic input. The user can drag and file contents found on social media from a window of offering content on the web (you can search by typing in your pages storify keywords) in a window bound to a specific story.

You can also embed your notes or text, add new material found through Google, RSS feed, or your account Filckr and YouTube. The entire flow can be embeddado with a single link, as the story develops and enriches the material (here the demo). You will then be kept up to date on new stories on the same topic that will be created over time.

Some practical example? A recent episode of The Stream has addressed the fear of Islam in the U.S. using YouTube videos, twits, excerpts of essays taken from the web, tracks blogs. Storify''is essentially our canvas, "says producer and host of The Stream, Ahmed Shihab Eldin, the New York Times.

''We have to capitalize on the reality of the information that we face: namely, that we are no longer we have exclusivity in the dissemination and publication of news. "One of the first to use the instrument was Andy Carvin, which the NYT calls "man-on enclicopedia suTwitter riots in the Arab world." Reporter of the American NPR radio, and tireless twittatore retweeted infinite and growing sea of content produced by direct witnesses of the young Arab riots in the country - the the point of becoming the source to turn to verify the accuracy of the most sensational news (as happened recently with the death of two photographers and Hetherington Hondros measures), Carvin has used Storify for the first time during the attack on MP Democratic Gabrielle Giffords in Arizona, "when I realized that the reaction to the event was becoming a separate story," says the NYT.

It is to swear that the next big event will be the royal wedding of Kate and William, and it is conceivable the timing of the output to the public platform is not accidental.

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