Monday, April 25, 2011

Sony manager Norio Ohga: Mr. Silver disc is dead

Ohga led the group in the years 1982 to 1995. In that time, the trained leader, the company for its commitment in the sectors of music, movies and electronic games. Ohga originally wanted to be an opera singer. In Tokyo, studied the Mozart fan music, singing in Germany. He also took courses in conducting, composition, harmony and counterpoint.

After he had complained in a letter about the poor quality of tape recorders from Sony, but was recruited by the founders Masaru Ibuka and Akio Morita. While he studied, he was adviser to Sony in 1953. Six years later he was hired. The music he did not give up completely: with Tokyo Philharmonic led the Sony head of Wagner works, supported by 170 singers from its workforce.

Ohgas passion for good sound would later dominate the business of Sony: In the early eighties was followed by Sony to Philips in the development of the music CD and threw his whole weight into the marketing of the new format. Ohga also won his friend Herbert von Karajan as a promotional ambassador.

Legend has it that the CD got 30 years ago, a cycle duration of 74 minutes because it Ohgas wife wanted. A beloved by her recording of Beethoven's 9th Symphony, conducted by Wilhelm Furtwängler is so long. Maybe this is just a nice story, denying the other party that it has so happened.

End of the eighties wore on with the Sony push into the American music business and Hollywood to U.S. fears of an economic invasion from Asia. With the Playstation, the group dared to Ohgas leadership in 1994 in the highly competitive game console market and has quickly become one of the leading suppliers.

Was fed the console with the newly developed data-CD, CD-ROM. Not all presented by Ohga products were as successful as the music CD: The recordable Mini Disc (MD) is not hoped for a resounding success. But could prevail CD-ROM and DVD, Sony also recognized at the beginning of the nineties, that we would see in the future on thin films and television displays in high definition.

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