Monday, April 25, 2011

Online music, new battlefield between Apple and Google

The battle music will be played on Internet as the "cloud". According to Reuters, Apple, Google, but Amazon, in turn want to offer music services in the cloud, providing access to its music tracks from any Internet-connected device. Apple, creator of the iPod and iPhone, has signed new licenses with repertoire owners, before its online service was launched, specify the anonymous sources cited by Reuters.

Apple declined to comment, but from specialized sites like CNet and All Things Digital, the Cupertino company is poised to sign agreements with at least two of the four major record labels, including Warner Music. The launch of a service streaming music from Apple is the subject of regular speculation since the takeover in late 2009, the music site Lala.

com. Especially since the American prochainemement must open a data center in North Carolina, USA. AMAZON AND GOOGLE RANKS Other large Web companies are also trying to position themselves in the music streaming. This is the case of e-commerce giant Amazon, which launched in late March a service for storing and playing music online, called Cloud Drive, for listening to MP3 files from any computer or from a Android phone.

Just launched this service, Amazon has incurred the wrath of the record label Sony, on the issue of copyright. For several months, the press also reports that Google will soon introduce its platform for online music. According to sources consulted by Reuters, Google officials are also negotiating with repertoire owners.

The Mountain View company has also recently invested in start-ups specializing in online music, or as PushLife Simplify Media. But according to CNet, Google could opt for an alternative strategy in case of deadlock on the negotiations on copyright. According to the specialized site, Google could also sign a partnership with Spotify, a leading streaming sites.

Neither Google nor the Swedish company had hoped to make comments.

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