Monday, May 23, 2011

The Post became virtual mobile operator

Post opened to the public on Monday, its mobile phone service for individuals. Using the SFR network, leased, Post joins other mobile virtual operators (MVNOs), these companies do not have a license but who purchase wholesale bandwidth and airtime for other operators to offer their services. And to do this, Vodafone and the Post have created a joint venture owned 51% by La Poste.

The group hopes to gain from 1.5 to 2,000,000 subscribers in four years, building on its strong network throughout the country. To differentiate itself from other operators, the Post Office offers special rates slightly lower than the incumbents. Especially, the Post played on one of the weaknesses of traditional offerings, the renewal of mobile and fixed.

If plan change, the subscriber will not, for example forced to re-enlist, and after two year contract, he will propose to change the mobile at the same rate that a new subscriber, a proposal that does is currently no other operator.

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