The mobile virtual network operator (MVNO) Virgin Mobile has signed a contract to connect its equipment on the SFR network. This agreement will allow him to become a fully unbundled operator, announced its CEO, Geoffroy Roux de Bezieux, Monday, June 6, in an interview with daily Les Echos. The operation aims to better equip Virgin Mobile, the leading French MVNO with nearly 2 million customers and the number four mobile operators behind the three classic (Orange, SFR and Telecom Bouygyes) before the arrival of Free (Illiad) on the market.
This agreement will "allow us to better negotiate our prices," said Mr. Roux Bézieux. Virgin Mobile will invest "tens of millions of euros and released its DSL box with SFR in 2012," he added. Omea Telecom, which sells Virgin Mobile in France, said in a statement that this "package deal" signed for five years renewable, included the use of 3G mobile networks and fixed broadband + SFR.
Virgin Mobile entered the mobile market seven years ago by becoming a virtual network operator Orange has signed with SFR but does not leave immediately, provided the incumbent. "Initially, only new customers will change, and those who renew their mobile. Then we arbitrate the price, throughput and coverage of our suppliers," said Mr.
Roux Bézieux. NOVEL MODEL IN FRANCE Through this agreement, Virgin Mobile completes his transformation into virtual mobile operator fully unbundled (Full MVNO), a new model in France, and may propose by next year offer "quadruple play" (mobile fixed and mobile, broadband and television) comparable to those of classical operators.
The contract signed with SFR should not lead to price cuts - "this is not what will bring our efforts, but on the arrival of new services," warned Geoffroy Roux de Bezieux. "We can build such a tender family where the parents have a package that allows you to recharge the prepaid plans of children", he detailed. 
This agreement will "allow us to better negotiate our prices," said Mr. Roux Bézieux. Virgin Mobile will invest "tens of millions of euros and released its DSL box with SFR in 2012," he added. Omea Telecom, which sells Virgin Mobile in France, said in a statement that this "package deal" signed for five years renewable, included the use of 3G mobile networks and fixed broadband + SFR.
Virgin Mobile entered the mobile market seven years ago by becoming a virtual network operator Orange has signed with SFR but does not leave immediately, provided the incumbent. "Initially, only new customers will change, and those who renew their mobile. Then we arbitrate the price, throughput and coverage of our suppliers," said Mr.
Roux Bézieux. NOVEL MODEL IN FRANCE Through this agreement, Virgin Mobile completes his transformation into virtual mobile operator fully unbundled (Full MVNO), a new model in France, and may propose by next year offer "quadruple play" (mobile fixed and mobile, broadband and television) comparable to those of classical operators.
The contract signed with SFR should not lead to price cuts - "this is not what will bring our efforts, but on the arrival of new services," warned Geoffroy Roux de Bezieux. "We can build such a tender family where the parents have a package that allows you to recharge the prepaid plans of children", he detailed.
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