Wednesday, August 3, 2011

Blackberry don't want to lose camber

RIM, the maker of Blackberry, has introduced three new phones and a new operating system. 67 million users worldwide and 48 million messages per second in its instant messaging system, one of its most addictive, RIM, the maker of the Blackberry faces the challenge of maintaining its market share against its competitors.

In Spain, for example, are second in sales of smartphones, behind Samsung, and ahead of Nokia and HTC. Despite these figures, RIM last week dispensed with the services of 2,000 employees. Patrick Spence, managing director of global sales of the company, defined as the most important release since birth.

A launch event in London which has been invited this newspaper. Three new phones, finer than those now on the market, and an improved operating system, Blackberry 7. Blackberry Bold 9900 maintains the style marked by this manufacturer: keys, with an angle to type quickly, but with improved navigation between applications, higher definition screen, 5 megapixel camera, and what is already a standard in this category of phones GPS, Wifi, and 1.2 gigahertz processor.

Death Storm dela version, a full-touch phone that was born two years ago and had many supporters and opponents, was certified to present the 9860 Torch Blackberry phone, focusing on multimedia and social networking experience, with display and no physical keyboard, place directly as a competitor to Android and iPhone phones.

9810 Torch combines both worlds, touch and classic keyboard, hidden underneath the screen. The operating system that comes standard on these terminals, in addition to promising a more fluid management program focuses on improving the experience of web browsing, up to 40% faster according to RIM.

BBM, the messaging application that engages both the user and the young professional, social games and will have to find contacts easily. More addiction yet. Blackberry has tried to alleviate some of its shortcomings with new applications. Wikitude is a browser focused on augmented reality which surrounds the user to discover, from shops to friends.

The focus on social networks Facebook is reflected in 2.0, an application for social network, which includes alerts and sharing content directly into the operating system.

No comments:

Post a Comment