Thursday, February 10, 2011

Nokia embraces Microsoft Windows smartphone

ROME - will be announced tomorrow at a meeting in London to present the new strategy, Nokia's new partnership with Microsoft. The partnership provides for the adoption of the mobile operating system Windows 7 Phone on high-end smartphones of Finnish society. It is unclear whether Nokia will stop producing software and operating systems, while continuing to invest on Symbian and Meego.

The news follows the assumptions already circulated in recent weeks, in light of the continuing loss of market share to Nokia in the lucrative field of more advanced phones, the work of competitors such as Blackberry, Android and Apple. The adoption of Windows Mobile 7 could not be disconnected from all sources by Stephen Elop, the current CEO of Nokia, its former executive of Microsoft.

The Finnish company was looking for a powerful and effective, just what Elop had lamented the absence in an internal company memo, sent to employees last week, Nokia, defining "incredible" for Nokia delays in response to the challenge iPhone and Android. In the memo, Elop called the current situation of the Finnish company similar to that of a person locked up "an oil rig on fire" on which, however, continues to be "thrown gasoline." From 2008 to 2010 in the penetration of Symbian, the operating system developed by Nokia in the past, along with other companies in the sector fell from 52.4% to 37.6% as Android, developed by Google and now adopted by a large number of manufacturers, jumped from 0.5% to 22.7 and in the fourth quarter of last year would have been overtaking.

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