Thursday, February 10, 2011

PlaySpan buys Visa, specializing in virtual goods

The financial services group Visa will pay at least $ 190 million (140 million euros) to buy PlaySpan, a privately held company specializing in payments to online gambling. "In the category of e-commerce, PlaySpan is a leader in the relatively new segment of virtual goods accounting for an estimated $ 25 billion [€ 18.4 billion] in Tech News Buzz in 2010, and which should reach 280 billion dollars [206 billion] in 2014, "Visa said in a statement.

Visa said that in addition to $ 190 million in cash, it could complement the price paid to owners of PlaySpan if performance targets are met. He added that the acquisition would begin "slightly" earnings per share for the fiscal year. The sapling PlaySpan allows such credits to buy games, subscriptions and other virtual goods, including on social networks.

The company, located in the middle of Silicon Valley in California, had already raised $ 46 million (34 million) investment, between 2007 and 2010. A SECTOR INCREASINGLY COMPETITIVE For Visa, it's another step to consolidate its presence in online payments, particularly in the currencies and virtual goods, a sector more competitive.

In April, it announced the acquisition for $ 2 billion of CyberSource, a competitor of PayPal mainly present in the United States, which claims 295,000 customers, including British Airways, Home Depot, Facebook, Google and "many small businesses ". At the end of October, PayPal, owned by eBay, had for its part launched its digital wallet, offering the opportunity to purchase virtual goods.

Facebook also wants to expand its "credits" to all the games on the social network.

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