Two months after the United States, Google users in the UK now have an updated version of the algorithm for ranking sites, dubbed "panda". Intended to penalize sites that do not produce original content but maximizing their SEO to succeed in the first pages of search engine results, this update has caused big changes in the ranking of some sites.
According to the measures the company specializes Searchmetrics, the main victims of change have been sites of coupons, as Moneypage Voucherstar or whose presence in the results pages of Google fell more than 99%. This does not automatically mean that their traffic has decreased by as much, but for these directories, the bulk of them have come from search engines, the virtual disappearance of Google results would have radical consequences.
Conversely, some sites have a much greater visibility: the British version of eBay gaining 42% and presence of additional research findings, and sites of the Daily Mirror or Techcrunch. com are also among the winners of the operation. EUROPEAN SURVEY Some original sites suffer the impact of transition to "panda" in spite of their contribution of original content: Pocket-lint site, which is testing mobile phones and other high-tech products, saw its presence significantly deteriorated, "notes the Guardian.
More troublesome for Google, the update should give grist to those who accuse him of abuse of dominance. Among the biggest losers of the change of algorithm is Ciao. co. uk, the UK version of the travel site owned by Microsoft: the site has lost 94% of its visibility in search results. And among the winners of the update, there are several sites owned by Google, including Blogger and YouTube.
Now, Google is precisely the subject of a preliminary investigation by the European Commission for abusing its dominant position, following complaints from several sites, including some related to Microsoft. They deemed to be unfairly disadvantaged in the rankings of Google. Among the complainants was particularly Ciao. 
According to the measures the company specializes Searchmetrics, the main victims of change have been sites of coupons, as Moneypage Voucherstar or whose presence in the results pages of Google fell more than 99%. This does not automatically mean that their traffic has decreased by as much, but for these directories, the bulk of them have come from search engines, the virtual disappearance of Google results would have radical consequences.
Conversely, some sites have a much greater visibility: the British version of eBay gaining 42% and presence of additional research findings, and sites of the Daily Mirror or Techcrunch. com are also among the winners of the operation. EUROPEAN SURVEY Some original sites suffer the impact of transition to "panda" in spite of their contribution of original content: Pocket-lint site, which is testing mobile phones and other high-tech products, saw its presence significantly deteriorated, "notes the Guardian.
More troublesome for Google, the update should give grist to those who accuse him of abuse of dominance. Among the biggest losers of the change of algorithm is Ciao. co. uk, the UK version of the travel site owned by Microsoft: the site has lost 94% of its visibility in search results. And among the winners of the update, there are several sites owned by Google, including Blogger and YouTube.
Now, Google is precisely the subject of a preliminary investigation by the European Commission for abusing its dominant position, following complaints from several sites, including some related to Microsoft. They deemed to be unfairly disadvantaged in the rankings of Google. Among the complainants was particularly Ciao.
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