The digital bookstore Amazon announced yesterday that in May will release in America a model of its electronic book reader, Kindle, to $ 114, $ 25 cheaper than the current one, but it will take advertising. In return for this rebate, the customer will find ads on the wallpaper and start menu will include discount coupons and exclusive offers.
Advertising will not be intrusive and respect the content of digital works. The company expects that involves reading routines that allow a different use of the ads, but some analysts had anticipated questioned whether enough customers will see this reduction in exchange for advertising.
In any case, the Amazon initiative shows that the company wants to compete with Kindle tablets in certain services. The drawback is that the screen has no color.
Advertising will not be intrusive and respect the content of digital works. The company expects that involves reading routines that allow a different use of the ads, but some analysts had anticipated questioned whether enough customers will see this reduction in exchange for advertising.
In any case, the Amazon initiative shows that the company wants to compete with Kindle tablets in certain services. The drawback is that the screen has no color.
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