Wednesday, April 13, 2011

"Internet pollution" and the challenge to Greenpeacelancia Facebook

Did you know that pollutes the planet go online? The warning comes from Greenpeace: "In 2020 the Internet will consume more energy than France, Germany, Canada and Brazil put together." To get under indictment are the giants such as Facebook, which announced the opening of two new data centers powered by coal, "each of which - say environmentalists - will consume as 40 thousand homes." To request the giant Palo Alto turnabout, the Greenpeace activists have launched a worldwide campaign, and click the blitz in Milan Cathedral.

"Unfriend coal", literally "to remove the coal from their list of friends," is the name that Greenpeace has given the challenge to the number one social network, which aims to feed its coal-scale computers that will manage the growing data traffic generated by the millions of registered users.

"Facebook is supporting worldwide activism and democracy - said Andrea Boraschi, campaign manager for Greenpeace Climate and Energy in Italy - is now also guide an energy revolution by eliminating unsafe sources like coal and nuclear power and replacing them with those sources ". Requests to the company founded by Mark Zuckerberg follow the Greenpeace report on the impact of computer systems on climate change.

"55% of the energy that powers the Facebook comes from coal - the environmentalists say - compared to 12.7% for Yahoo and 34% of Google." To avoid the need for users to use their hard drive and an excessive consumption of energy, some companies are moving online services and applications, making them accessible directly from your browser.

But all that is stored by the Network fills the huge coal-powered devices which are hurled against environmentalists. According to the Greenpeace report, in fact, centers of data processing and communication systems in the IT sector in 2020 will consume more than three times today. These are the numbers that Greenpeace is leading the world in the streets and in front of the offices of the giant California.

A Palo Alto, home to the company upon their arrival in the office of Facebook employees have found a giant screen where you can read the thousands of comments that supporters of the initiative are publishing. Where? On the famous platform, of course: "We want to enter the Guinness Book of Records with the largest number of comments to a post on Facebook in 24 hours," say the activists, who meanwhile took to the streets.

In the heart of Milan, on the facade of the new Museum of the 900 that overlooks Piazza Duomo, Greenpeace hung a huge banner reading "Facebook we like green." "We hope that Facebook collects the challenge - explain the protesters - and to do it by April 22, when we celebrate Earth Day by announcing a plan to eliminate gradually but surely the use of dirty energy."

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