Clear eyes, blue suit, shirt spotless. The future is a man of 56 years, the ordinary aspect of the common man, who speaks with a neutral tone of the new humanism of the super cell phones and computer. "An era of extraordinary and appalling," as he calls it, "intended to change our lives." In the small room made of partitions from the air too lived in the Fira de Barcelona, Eric Schmidt assumes the air of a prophet.
It 'was the CEO of Google for ten years. Place that has now left to Larry Page, co-founder of the multinational company in Mountain View, returns to direct a few weeks. But Schmidt was, and remains, at least for now, the public face of the company with the office of President (Executive Chairman).
And so, before a small group of journalists, about a bright future that has no precedent, just a few veiled shade. He does so with the confidence of those who wrote the story and is putting his hand to our future. Who knew what would have happened yesterday and now today, thanks to the power of Google, may decide the future of billions of people.
The humanism of the machinery. "In two or three years," he says quietly, "it will be impossible to forget, lost, bored, being alone. We will live in a happier world, more transparent, meet new people and we will have more time to ourselves. It will, for the first time, a revolution for the whole planet and not only for a small elite.
All thanks to the smartphone that you have in your pocket, the tablet that will spread in coming years and the super computers that form the digital cloud, the "cloud", where we are collecting a large amount of information. "Not many would be willing to give particular seriously these words to say if it was not Mr.
Google. Eric Schmidt curls rapid striking concepts without over-emphasized with emotion, as if he were describing the weather. He has a personal fortune of six billion dollars (approximately) and a few days after our meeting, he sat at the table of Barack Obama along with other Silicon Valley.
That handful of names from the specific gravity is no longer measurable ranging from Steve Jobs of Apple to John Chambers of Cisco, via Larry Ellison of Oracle, Dick cutlet Twitter, Carol Bartz of Yahoo, of course, Mark Zuckerberg of Facebook. Great absent, and the interpretations are wasted here, Steve Ballmer of Microsoft.
Our new eternal memory. Our future is a dream Schmidt explained by positive remove at a stroke, the nightmares of George Orwell's 1984 and all the fiction that matters, Philip Dick's novels of William Gibson in his head. "In short, our smartphone will suggest not only which route to take to reach a certain place, but will communicate with the cell phones of people we know to know which way they are and maybe where they stop in general.
With your permission - I will say at least six times during the meeting, ed. - we will give you information so detailed as to leave you speechless. Internet will be packaged individually. It will be a custom-made digital universe. " In other words information, messages, images, video, rain down on the call while walking the streets of a city telling us all of what surrounds us.
"We will not have to type anything on the touch screen, we can easily find ourselves, our move to the world," he explains the president of Google. Advertising perfect. Having eyes so piercing on customs and traditions of billions of people, it will become a mere recommendation that shirt does just that when we move to our case in front of a store.
Or, suggest a small museum around the corner that fits well with our interests, or even a tavern where they make our favorite dish, and where, at that very moment, you just do not see a friend sitting a long time. Some evolved version of those algorithms used by Amazon, for example, that control what we bought in the past and put it in relation to what others have purchased.
Only on a global scale and with a vastly greater relevance. "Most of you know Google, always with your permission, we mean, the more his advice and his guidance will be on time," Schmidt insisted. Moreover, the soul of the whole trade is alive and Google advertising. The bubble media in Second Life has given a clear idea of what companies are desperately seeking a different form of promotion, whereas the persuasiveness of the swarm of television commercials and the virtual invisibility of the banners on the Web Here's the real answer that marketing offices all over the world were waiting.
One response so accurate, precise, scientific, surgical go well beyond their wildest desires. The nightmare of privacy violated. "Our lives begin to be drawn, too bad we do not have the slightest inkling," said the pages of Newsweek, Jon Leibowitz, head of the Federal Trade Commission, the U.S.
agency that oversees consumer rights. Hence the proposal to require Microsoft, Mozilla, Apple and Google to include in their browser the option "Do not track" to prevent users from surfing the Web when they are followed through so-called cookies, bits of code that can be traced back to sites visited.
But then the same Leibowitz was forced to admit that advertising tailored advice and are far more useful than generic ones. Who knows if it keeps the same idea when he learns that he wants to do the holding of Schmidt with his revolution, according to the latter, so inevitable. The amazing and frightening future.
"Extraordinary because you can reach billions of people in an instant," says the former CEO of Google. "Scary as it is based on information and information is the thing which people and governments hold most dear." All this brings to mind the accusations of Richard Clarke, special advisor to President George W.
Bush's security, which has repeatedly pointed the finger at Chinese hackers guilty of having made inroads in the database of over three thousand U.S. corporations, including Google. But he, Eric Schmidt, is not flustered. Archive risk in a very American: "We have a strict company policy, nothing like this could happen." So, back to show off an optimism of the past.
"Computers will build a better world. Their contribution will help to resolve the major problems we face as global warming, terrorism, lack of government transparency and finance. Look at what happened in the Middle East. .. ". He pauses, looking at us briefly, smiling. "At this point I must confess something: I was never good with predictions.
For example, I was convinced that sales of smartphones have surpassed those of personal computers next year. Instead, think, has happened a few weeks ago. "
It 'was the CEO of Google for ten years. Place that has now left to Larry Page, co-founder of the multinational company in Mountain View, returns to direct a few weeks. But Schmidt was, and remains, at least for now, the public face of the company with the office of President (Executive Chairman).
And so, before a small group of journalists, about a bright future that has no precedent, just a few veiled shade. He does so with the confidence of those who wrote the story and is putting his hand to our future. Who knew what would have happened yesterday and now today, thanks to the power of Google, may decide the future of billions of people.
The humanism of the machinery. "In two or three years," he says quietly, "it will be impossible to forget, lost, bored, being alone. We will live in a happier world, more transparent, meet new people and we will have more time to ourselves. It will, for the first time, a revolution for the whole planet and not only for a small elite.
All thanks to the smartphone that you have in your pocket, the tablet that will spread in coming years and the super computers that form the digital cloud, the "cloud", where we are collecting a large amount of information. "Not many would be willing to give particular seriously these words to say if it was not Mr.
Google. Eric Schmidt curls rapid striking concepts without over-emphasized with emotion, as if he were describing the weather. He has a personal fortune of six billion dollars (approximately) and a few days after our meeting, he sat at the table of Barack Obama along with other Silicon Valley.
That handful of names from the specific gravity is no longer measurable ranging from Steve Jobs of Apple to John Chambers of Cisco, via Larry Ellison of Oracle, Dick cutlet Twitter, Carol Bartz of Yahoo, of course, Mark Zuckerberg of Facebook. Great absent, and the interpretations are wasted here, Steve Ballmer of Microsoft.
Our new eternal memory. Our future is a dream Schmidt explained by positive remove at a stroke, the nightmares of George Orwell's 1984 and all the fiction that matters, Philip Dick's novels of William Gibson in his head. "In short, our smartphone will suggest not only which route to take to reach a certain place, but will communicate with the cell phones of people we know to know which way they are and maybe where they stop in general.
With your permission - I will say at least six times during the meeting, ed. - we will give you information so detailed as to leave you speechless. Internet will be packaged individually. It will be a custom-made digital universe. " In other words information, messages, images, video, rain down on the call while walking the streets of a city telling us all of what surrounds us.
"We will not have to type anything on the touch screen, we can easily find ourselves, our move to the world," he explains the president of Google. Advertising perfect. Having eyes so piercing on customs and traditions of billions of people, it will become a mere recommendation that shirt does just that when we move to our case in front of a store.
Or, suggest a small museum around the corner that fits well with our interests, or even a tavern where they make our favorite dish, and where, at that very moment, you just do not see a friend sitting a long time. Some evolved version of those algorithms used by Amazon, for example, that control what we bought in the past and put it in relation to what others have purchased.
Only on a global scale and with a vastly greater relevance. "Most of you know Google, always with your permission, we mean, the more his advice and his guidance will be on time," Schmidt insisted. Moreover, the soul of the whole trade is alive and Google advertising. The bubble media in Second Life has given a clear idea of what companies are desperately seeking a different form of promotion, whereas the persuasiveness of the swarm of television commercials and the virtual invisibility of the banners on the Web Here's the real answer that marketing offices all over the world were waiting.
One response so accurate, precise, scientific, surgical go well beyond their wildest desires. The nightmare of privacy violated. "Our lives begin to be drawn, too bad we do not have the slightest inkling," said the pages of Newsweek, Jon Leibowitz, head of the Federal Trade Commission, the U.S.
agency that oversees consumer rights. Hence the proposal to require Microsoft, Mozilla, Apple and Google to include in their browser the option "Do not track" to prevent users from surfing the Web when they are followed through so-called cookies, bits of code that can be traced back to sites visited.
But then the same Leibowitz was forced to admit that advertising tailored advice and are far more useful than generic ones. Who knows if it keeps the same idea when he learns that he wants to do the holding of Schmidt with his revolution, according to the latter, so inevitable. The amazing and frightening future.
"Extraordinary because you can reach billions of people in an instant," says the former CEO of Google. "Scary as it is based on information and information is the thing which people and governments hold most dear." All this brings to mind the accusations of Richard Clarke, special advisor to President George W.
Bush's security, which has repeatedly pointed the finger at Chinese hackers guilty of having made inroads in the database of over three thousand U.S. corporations, including Google. But he, Eric Schmidt, is not flustered. Archive risk in a very American: "We have a strict company policy, nothing like this could happen." So, back to show off an optimism of the past.
"Computers will build a better world. Their contribution will help to resolve the major problems we face as global warming, terrorism, lack of government transparency and finance. Look at what happened in the Middle East. .. ". He pauses, looking at us briefly, smiling. "At this point I must confess something: I was never good with predictions.
For example, I was convinced that sales of smartphones have surpassed those of personal computers next year. Instead, think, has happened a few weeks ago. "
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