Friday, May 27, 2011

Amazon Launches Mac software store

The online commerce giant, Amazon, launched Thursday, March 26, a software download service, designed for Mac owners. With this service, which currently offers about 250 programs and games, Amazon hopes to compete directly with Apple, which opened in January, an online store application for its Mac computers, based on the App Store integrated with its iPhone.

The principle of the two platforms is roughly similar, although Amazon has some programs that are not available on the App Store. This is the case, for example, the famous Microsoft Office Suite, Office, which is sold by Amazon. Specialty sites, like Venture Beat, are little difference in price between the two services.

EXPANSION STRATEGY An application on the Mac DownloadsStore purchased from Amazon can be downloaded as many times as the customer wants, even if publishers can decide to limit the number of downloads. But unlike the Apple service, the customer is not notified by Amazon when updating software.

With this new system, the American group continues its strategy of development platforms. In recent months, the Kindle, the service of buying books online, has an application for Apple devices and those that use an operating system Android, from Google. Since March, Amazon also offers a store of applications for smartphones and touch pads, Android competitor to the market.

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