Tuesday, May 31, 2011

Nokia alert each of its benefits

Nokia has given another warning signal. Since the arrival of its first American executive, former Microsoft's Stephen Elop, not only did not hide the difficulties they threw them, either by official statements, either by itself indiscreet messages Elop. Today Nokia has warned that second quarter sales of its phones will fall substantially, even to touch the balance between losses and gains.

In an official communique, cautions that the reason is the falling prices and lower sales of equipment and services. Operating margin, according to his notes, this quarter will be between 6% and 9%, while in Elera one more point, and the previous 1, 3 points higher, around 11.3%. That is, the deteriorating economic situation of the company has grown to more, coinciding with the arrival of Elop.

In principle, Nokia had expected this quarter sales between 6100-6600 million, exactly half that for two quarters, the last of 2010, when profit was 529 million euros. Given the reduction in margins is expected that the benefits fall to the third party. The Nokia announcement had an immediate effect on its share price, which has dropped by 10%.

In view of the situation and the various corrections to their own forecasts, Nokia has warned in the same note that waiver to launch annual targets for the rest of the year. "The strategy of the transitions are difficult," he said in the note, recalling the January agreement with Microsoft.

"We recognize the need to deliver great mobile products, and therefore we must accelerate the pace of our transition," said Elop, who reiterated that at the end of the year will be no Nokia mobile operating system Windows Phone 7. The Finnish company remains the world leader demóviles both cheap as smartphones, but in the last quarter had lost 14 points of market share over the same quarter of 2010 (from 38.3% to 24.3%) in the market smart phones, which is the fastest growing and leaving more profit.

Though Nokia sold between January and March 108 million phones in the world, six times more than Apple, much less win it and lies first with lots of competition in the market for cheap mobile revenues-barn in India and other emerging countries because of the aggressive approach of new Chinese brands, such as Huawei and ZTE.

Nokia has yet to implement a mass dismissal of employees, which some put at about 7,000 people.

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