Wednesday, March 2, 2011

Apple and Microsoft are discussed by the brand App Store

Apple and Microsoft's battle for the trademark use App Store by the company Steve Jobs. Microsoft raised in January to the authorities governing patents that Apple could not use this term because it is a generic concept that gives Apple a secondary use. Now is the response from Apple. It argues first that the company is that Microsoft itself uses generic terms to christen their products and recalls his use of "Windows", a word that has spent years identifying your operating system.


Could also be considered a generic. This should have taught Microsoft, which has used the term Windows without problems, to determine whether there is a generic need to be addressed very different aspects and a principal is the primary meaning it has for a substantial part of customers, Apple argues .

Microsoft says that Apple trees will not see the forest and has not done this analysis when considering the conflict. Microsoft had argued that the very pattern of the company, Jobs has sometimes used the expression "app store" to refer to the application stores that have opened their competitors.

In its reply, Apple looks at the marks used by its competitors to advertise their stores applications without notice any conflict over the use by you of App Store. Microsoft, for example, called Marketplace. In fact, Apple says, when he warned the use of its brand in other stores has been formally sent to the companies that used to desist from it, which has succeeded largely.

The decision now rests with the authority of United States patents. The existence of the App Store dates from 2008. Apple opened with the departure of their smartphones. The successful formula has resulted in a significant market for application developers and all brands have opened their own shop.

No comments:

Post a Comment