Wednesday, March 2, 2011

Facebook wants to put an end to anonymity in the comments on the Web

"Improving the comments all over the Internet" is a less ambitious program for Facebook, announced on Tuesday by launching a new version of its platform for managing comments. Sites may wish to use the system rather than their own Facebook commenting tools. Customers will necessarily identify themselves before commenting on articles on partner sites such as Facebook this as an effort to civilize the debate on the Net.

Many sites on the Internet and newspapers have already outsourced their interfaces to Facebook comments: users can connect their Facebook account to the site and comment on articles and by signing their name with a link to their Facebook profile. But on these sites, it was almost always possible to comment anonymously, without identification by Facebook.

In the new version of the interface, anonymity is not possible. Sites will require users to identify with Facebook or other identity providers, like Yahoo. As in the current version of the platform, the user will also have the choice to publish his commentary on Facebook at the same time as the site on which he commented.

The commentary appears on the thread of his Facebook friends, who may, conversely, continue the conversation by posting comments on the original site. AN INCENTIVE TO SIGN ON FACEBOOK Facebook believes that to publish comments under his real name will have a beneficial effect on quality of comments, users being more reluctant to publish material offensive, aggressive or rude in their true identity .

Conversely, the identification requirement could discourage many commentators who, for various reasons, wish to keep their identities secret. But this development is also particularly strong incentive to register on Facebook: according to figures from the firm Comscore, 2.5 million websites are already using some form or another the Social Graph, all services flights to partner sites offered by Facebook, with 80 of the 100 most visited U.S.

websites. This ability to post scores from Facebook on another site is a first for Facebook, and raises questions in terms of security. A few weeks ago, a security flaw in the API (application programming interface) of Facebook allowed third parties to publish updates on the status of several celebrities, including Nicolas Sarkozy.

The new platform will also provide site administrators for more advanced moderation functions, including the ability to ban certain words.

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