Wednesday, March 2, 2011

iPad 2: second episode of the "battle of the shelves"

The U.S. group is expected to unveil Apple, Wednesday, March 2 in San Francisco, a new version of its touch pad, the iPad 2. The U.S. group, whose CEO, Steve Jobs, is on sick leave, wants to keep control on the sector. "The market shelves has become a battleground for a number of new entrants, manufacturers of PCs and mobile phones recognized, and some of their suppliers," explains the firm PRTM, in a recent study.

Computer manufacturers like HP, Dell and Asus via Research in Motion and Motorola, all trying to take advantage of this new market. A year after the release of the iPad, which has sold nearly 15 million copies in Tech News Buzz, according to Apple, many models have been presented, especially during the peak of consumer electronics (ESC ) in Las Vegas in January.

According to PRTM, there were only 30 tablets on the market at the end of 2010, but over 100 are currently in development. With 55% of the models announced Android, the Google operating system appears as one of the most serious competitors to Apple iOS, which equips the iPad. In early February, Google has introduced version 3.0 of Android, specially adapted to the touch pads.

Equipped with this system, the tablet Xoom Motorola has released in the United States. Samsung was the first to launch an Android shelf. Two million copies were sold, according to South Korean group. But the Canadian Research in Motion, known for its BlackBerry smartphones, has also launched this year's playbook with its own operating system.

HP, a leader in information technology, also presented at the beginning of February a new tablet computer called TouchPad, using the operating system of the late producer of Palm PDAs to compete with Apple iPad. A MILLION BARS SALE IN FRANCE IN 2011? While many manufacturers are interested in tablets is primarily because the market expected to grow strongly in coming years.

Apple alone, the iPad has generated nearly 10 billion dollars (7.2 billion euros) in sales, says BusinessWeek. "This accelerated growth is also explained by the fact that businesses can learn from their experience in mobile telephony, dramatically reducing costs and time to market," says PRTM.

"The components, operating systems, applications, ... can all be reused," the firm. According to analysts of PRTM and iSuppli, the number of tablets sold should rise from 17 million in 2010, about 200 million in 2014. "This level of growth is four times that of smartphones, and five times higher than the PC," PRTM concludes.

In France, according to estimates by the firm GFK, one million tablets that should be sold in 2011. End of 2010, during the Christmas season, Apple and Samsung had dominated sales in France. A French manufacturer could also be a special place in this market: Archos. While most manufacturers rely on high-end handsets, sold more than 500 euros, the manufacturer announced in late February a range at very low prices, called Arnova.

Launched at prices between 99 and 249 euros, these tablets do not offer very advanced features, but passing under the symbolic threshold of 100 euros, Archos offers the first tablet models truly public.

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