Wednesday, June 8, 2011

Financial Times launches application for mobile and tablet without going through iTunes

The Financial Times has launched a new editing application to download on mobile phones and tablets that can be used directly from your browser, without having to download the application in advance via iTunes or other electronic stores. It may seem a trivial detail to users is of great importance to the publishing industry not having to rely on iTunes because it allows to launch a direct route to the readers and overcome the resistance of Appel to provide data on the identity and customs users and publishers to charge for intermediation.

The new application can be downloaded free of charge directly from the address appt. ft. com and can be used since yesterday iPad and versions of iPhone 3G and 4. In the coming weeks will also be available to users of other touch screen devices such as Android operating system. According to the FT the new application may be used in mobile Galaxy range Samsung, Motorola and Blackberry Xoom Playbook.

To encourage readers of the newspaper to use the new tool, the entire day is free from yesterday for a week. Under normal circumstances, free access to the electronic edition of the FT is limited to 10 articles per month per registered user. The new application promises to be faster than the previous one automatically updates the information and displays the video content, something that was not possible until now through the iPhone and iPad.

Downloaded the latest version is available offline, with the exception of videos, which always require an active connection via Wi-Fi or 3G. "This is our best implementation so far and is an important step in developing our strategy to offer through various channels to access our international press quickly and easily," said John Ridding, CEO of The Financial Times.

"The FT web application offers flexibility and choice to our customers, our access to international press at any time and anywhere, with a single authentication or subscription. In a world of increasing digital complexity, we want Our service is simple, easy to use and efficient to offer our customers the best possible experience of the FT's journalism, "he added.

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