Friday, June 3, 2011

Google launches a button recommendation, "Google + 1"

Google has launched Thursday, June 2, a new referral service, designed to counteract the influence of the button "Like" from Facebook. Called "+ 1", this button is available to website publishers, allowing users to recommend content online. To popularize its service, Google is planning to focus on its search engine.

"The + 1 appearing in your search results. They help you find exactly what you want through referrals from people you know," the group of Mountain View. When a user enters a query, the results that have been recommended by his contacts are in fact subject to a citation. With this new feature, Google wants above all to regain control of the "Social Web", which Facebook is the main representative, with more than 600 million subscribers.

Earlier this week, Eric Schmidt, executive chairman, had made his mea culpa, saying he had neglected the running of social networks four years ago. The Buzz sharing service, launched last year, has not been successful. "WAR OF THE BUTTONS" But to impose its service, Google will face increased competition.

Twitter has launched Tuesday, May 31, a button "Forward", which allow users to subscribe in one click at a Twitter account, but it is redirected to the platform micromessagerie. Several news sites, including The Wall Street Journal, the daily El Pais, or Vanity Fair, and Twitter accounts of singers like Jennifer Lopez or Lady Gaga, participate in the launch.

The main competitor is Facebook. With the button "I" on this more and more sites, Facebook is extending its influence to the entire Web and is a "social graph": a collection of tastes of users, the links they share ... According to figures from the end of 2010, 200 000 sites in Tech Buzz News Opengraph use the technology of Facebook.

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