Thursday, February 3, 2011

3 and Android "app store" Google to attack Apple

MOUNTAIN VIEW - A 'honeycomb' full of delicious honey. This is according to Google Android 3.0, code-named 'honeycomb', the sweetness of the honeycomb that the Mountain View company has today. Sweetness for everyone except for Apple and its ios, 3 points to the territory because Android market iPad iPod and have been able to mark so well: portable applications and user experience of high level.

And even with the support of the pockets of Apple platforms, with the complete redesign dell'Android store. New tablet. Android So far, despite the incredible amount of revenue in terms of distribution and popularity, was a phenomenon related to smartphones. It also works on the tablet (if you are of Chinese in a few hundred euro) as in the case of the excellent Samsung Galaxy.

But until the last version, 'Gingerbread', Android was not an OS specifically designed for this type of equipment. And the lack of an "app-store" to a level comparable to that Apple has made a product so far for those seeking a smartphone with very good features, but much less fashionable.

Or even the supporters of open electronic architectures, such as Android, on the contrary IOS that Apple wanted a lot more controlled. But Google currently sells about 300 000 installations a day for Android. A number that is growing and so the company is going to take about six thousand new people around the world.

A success that Apple certainly does not ignore, especially now that Android is really ready to jump on the tablet. The first aircraft will be available on the market with Honeycomb Motorola Xoom. A powerful tablet, which presumably opens the way for an invasion. Android 3.0. "Honeycomb" is a true declaration of war on the home of the white apple.

The key point of IOS, iPhone and iPad is offering solid and secure user experience: You do not have to worry about anything, the system does not nail anything, just works. A level of quality that Apple has achieved and maintained, so far as Android hobbled: user experience is not so fluid and some crashes.

And then an interface is not made in mind the use of a tablet. All these elements are missing in Android 3.0 are introduced, while the old faults pass through a sieve. One of the main innovations of the new Honeycomb not seen, but it is fundamental: the new OS provides full support for dual core processors.

E 'can provide performance-optimized hardware that houses it, improving speed and capacity. Google has also worked on the management of 2D and 3D graphics, giving the new Android un'nterfaccia "holographic" very nice to see new and different skills and "shortcuts" to make it easy to manage applications.

Android now looks cleaner and more functional, and a few more computing power, which in games and in the 'app' most demanding does not hurt. Honeycomb also brings improvements to the management of the camera, and the new application from Google Talk Video Chat allows you to make video calls in a way very similar to Apple's FaceTime.

Google Books also benefit from the new graphics capabilities, and the experience of reading e-books is more pleasing to the eye. Also features improved reporting, now more immediate, and the ability to "drag & drop: drag files and icons on the screen of a tablet Android has become intuitive, even if there is a clear lesson from Apple.

During the presentation, Google has devoted ample room for the application of CNN iReport. A container of news in multimedia format that the intent of Mountain View was only the aggregate of all the day's news. With these innovations Android 3.0 can become what so far has been: the nemesis of IOS, also because a number of applications is constantly growing and its new 'store', finally up to what Apple.

Android Market. At market. Android. com is the new App Store for the Google platform. And 'now an electronic place certainly more refined than before, and though we can not think Apple's App Store. The two stores behave very similar, the applications are well described, allow in-app purchasing and can be installed on all Android devices connected to an account.

Certainly it is difficult to make a completely new application store experience, but for once, the innovative power of Google is limited to what others are playing well for some time. Surely adding something personal and finally bringing Android Store to a level now seen as standard, but the feeling of being in front of an acquired taste is inevitable.

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