The atmosphere is one of the event. Yesterday, much to the deployment of forces, a number of News Corp - the media sharks and saw his immense empire stretching from Wall Street Journal, the Times of London - Rupert Murdoch in New York presented the first issue of The Daily, newspaper designed expressly for the iPad, a tablet from Apple.
The Daily has been designed by a joint venture with the house of Cupertino led by Steve Jobs, and is now on sale by subscription to 99 cents a week, less than 14 cents a day, "said Murdoch (one can also subscribe annually $ 39.99). The digital officer of News Corp, John Miller, explained the new emphasis on quality product navigation, quick and agile, and graphic design and multimedia pages by the story you want to do the news.
In addition to Murdoch and Miller was present Eddy Cue, Apple's vice president for Internet services (there was no Steve Jobs, Apple's number one house, sleeping sickness). If this is the record, must be added such as Jobs and Murdoch is difficult to pin down a bet, will it work? Or soon will wave the white flag? Few bookmakers would be able to set quotas for this question.
Surely the super-boss of News Corp and Apple have an interest in investing in their creation this: Jobs to sell his tablets, Murdoch to give substance to his personal campaign in progress for years against the introduction of free information on Internet and against the Google News aggregators that create the bouquet of free articles all newspapers online.
Resources are also available there: journalists are more than one hundred of the Daily and the media tycoon aims high: fifteen million readers share target announced yesterday. But it must be said that, despite many amazing ads, readers of the world still seem to prefer the paper. Wired magazine, the bible freak, has sold 100,000 copies of the iPad version in June, when the tablet had just come out.
Then, despite the spread of the devices, sales have fallen (23,000 in November). Again: what fate has in front of the Daily. "I do not know what will happen - says Massimo Mantellini, one of the most famous Italian blogger -, newspapers do not work very well on the iPad: I lifted the papers of paper, but some feel the lack.
This project seems too thought at the table: the New York Times is not going to iPad, Murdoch does not have this authority is as if I were to say: I opened a new paper, look how cool. " There is a risk iFlop? "Despite the expectations, than when the iPad is launched, it was shown that applications are not the Eldorado that everyone was waiting.
And there's no reason for the newspaper Murdoch-Jobs should things go differently. " Even in the net positions are similar: If the bloggers were bookmakers, betting on a rapid decline of the project received very low shares. 
The Daily has been designed by a joint venture with the house of Cupertino led by Steve Jobs, and is now on sale by subscription to 99 cents a week, less than 14 cents a day, "said Murdoch (one can also subscribe annually $ 39.99). The digital officer of News Corp, John Miller, explained the new emphasis on quality product navigation, quick and agile, and graphic design and multimedia pages by the story you want to do the news.
In addition to Murdoch and Miller was present Eddy Cue, Apple's vice president for Internet services (there was no Steve Jobs, Apple's number one house, sleeping sickness). If this is the record, must be added such as Jobs and Murdoch is difficult to pin down a bet, will it work? Or soon will wave the white flag? Few bookmakers would be able to set quotas for this question.
Surely the super-boss of News Corp and Apple have an interest in investing in their creation this: Jobs to sell his tablets, Murdoch to give substance to his personal campaign in progress for years against the introduction of free information on Internet and against the Google News aggregators that create the bouquet of free articles all newspapers online.
Resources are also available there: journalists are more than one hundred of the Daily and the media tycoon aims high: fifteen million readers share target announced yesterday. But it must be said that, despite many amazing ads, readers of the world still seem to prefer the paper. Wired magazine, the bible freak, has sold 100,000 copies of the iPad version in June, when the tablet had just come out.
Then, despite the spread of the devices, sales have fallen (23,000 in November). Again: what fate has in front of the Daily. "I do not know what will happen - says Massimo Mantellini, one of the most famous Italian blogger -, newspapers do not work very well on the iPad: I lifted the papers of paper, but some feel the lack.
This project seems too thought at the table: the New York Times is not going to iPad, Murdoch does not have this authority is as if I were to say: I opened a new paper, look how cool. " There is a risk iFlop? "Despite the expectations, than when the iPad is launched, it was shown that applications are not the Eldorado that everyone was waiting.
And there's no reason for the newspaper Murdoch-Jobs should things go differently. " Even in the net positions are similar: If the bloggers were bookmakers, betting on a rapid decline of the project received very low shares.
- Rupert Murdoch launches iPad only newspaper, The Daily (03/02/2011)
- Rupert Murdoch launches first iPad only newspaper, The Daily (03/02/2011)
- iPad 2 Seen In The Wild (03/02/2011)
- Slow Start for Murdoch's "The Daily" iPad Newspaper (02/02/2011)
- Rupert Murdoch launches first iPad only newspaper, The Daily - Telegraph.co.uk (03/02/2011)
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