Thursday, February 3, 2011

Apple and Rupert Murdoch launched their daily iPad

He called the Daily, it will be sold only by subscription (99 cents per week, $ 39.99 a year) and will be edited by a team of a hundred journalists: Rupert Murdoch has officially announced Wednesday, February 2 The launch of the iPad tablet daily, edited in collaboration with Apple. "A new era, new journalism," said Mr.

Murdoch, who owns with his News Corp. conglomerate. one of the strongest newspaper companies in the world. It has notably the Daily Telegraph, television networks Fox and Sky, or social network MySpace. "Our challenge is to make the best of traditional journalism, and combine it with the best technology," he detailed.

Daily, whose launch was postponed, should follow a general public line, inspired by the tabloids, whose News Corp.. has made a specialty, and his first "a" on the situation in Egypt, begins with the title "The Fall of a pharaoh." Rupert Murdoch has confirmed the project cost ($ 30 million, or 22 million investment and a balance achieved with a half-million subscribers.

RUPERT MURDOCH BETWEEN FREE AND FREE Subscription System is precisely the sinews of war sold directly in iTunes, subscriptions to the Daily benefit from the simplicity of the payment model developed by Apple. But for publishers, that Apple wants to force the sale of subscriptions through iTunes, it is unfair competition.

In this system, Apple not only recover a levy of 30% of sales, imposed on all sales made through iTunes, but also client files of newspapers. Some newspapers, including Playboy magazine, have launched special versions of their Web sites tailored to the shelves in order to circumvent this necessary passage through the distribution system from Apple.

Having built a media empire almost unparalleled, Rupert Murdoch seems to hesitate for several months on the strategy to adapt its newspaper titles to changing consumer habits, particularly on the Internet. Having relied on all free online, his group is experimenting today while paying particular passing all sections of the Times of London in charge.

The newspaper boasts good numbers of subscriptions, but the real challenge will be its ability to retain those subscribers. According to figures from the U.S. organization that certifies the dissemination of the press, who launched the first titles on iPad paid versions, with buying, saw their sales fall sharply past the first month and effect of novelty.

The usual flair of Rupert Murdoch has also mistaken in 2005 when his group bought MySpace, then presented as a flagship of the Web. Less than six years later, the platform is dying, and the company had to make several rounds of layoffs.

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