Thursday, February 3, 2011

Google vs Microsoft: the network giants battle

Had started the confrontation, when Google publicly stated that Bing would contribute positively to Google's search results to their own hit. Google smuggled links to pointless strings in their own index - a little later they should have turned up at the rival. The Google Manager Amit Singhal commented on the company blog smugly: "In other words, act out the Bing results more and more like an incomplete, insipid version of the Google hits - a cheap imitation." Microsoft finally reacted.


Responsible for on-line business manager Yusuf Mehdi calls Google's accusations an "insult". He rumbles back, the search engine Primus Bing had "manipulated" and that "click fraud". Mehdi says, "That's right, the same type of attack, as spammers use it on the Web to deceive consumers and create misleading results.

Microsoft: "We do not copy" Harsh words and then a clarification: "We do not copy search results from competitors." But what Microsoft really does, Mehdi indicated only vague: it analyzed - anonymously - the surfing habits of some users, and referring in addition to about 1000 other factors in the algorithm for evaluation of websites.

The method Bing apply for several years, we've also said publicly. Mehdi refers to a report by the analysts of "Directions on Microsoft" from July 2009. According to the expert insider blog business is in the report that Microsoft mitschneidet the queries from users - even when they use the rival product from Google.

Microsoft tracking how long they stayed on the results pages. should be recorded and transmitted this information through the browser extensions "MSN Toolbar" and "Windows Live Toolbar". Apart from the question whether this is now fairly against Google: Many users of the Microsoft toolbars and privacy advocates hear about what exactly has been logged and most of all has been the manner in which anonymity.

In a panel discussion on the quality of search engines clashed on Wednesday employees of Google and Microsoft. Actually, it should be about an issue that strikes for months more and more Web users: hardly useful for some queries or dive on the first places on - the search engine spam is to uncomfortable.

Harry Shum Microsoft manager accused in the event Google to profit from such solely on search engines trimmed Clicking factories. Journalist Matt Rosoff, who was present at the discussion cited, Shum charge against Google this: "I would say it pushes you around the problem, the source of search engine spam." Shum argues that there must be an economic incentive for this type of content.

His answer: "70 percent of these pages show Google ads." A very amusing example of this type of content provides the query "How to play the xylophone, the typing in an editor of the U.S. broadcaster CNBC with honorable intentions on Google - he wanted to find out how his little girl learns to make music.

The first hit on Google lead to xylophone instructions on the pages of Mahalo and eHow, two vendors that specialize in search engines use text. The Sound of search engine prose: "you find tunes that they like" The "instructions" read like this: "Regular practice is a basic prerequisite for improving their own skills, the xylophone is no exception, the best tunes..

they like and learn and practice them as often as they need, until you master it. " Well. Practice helps! Also good this notice from a Mahalo Guide: "The xylophone is a part of the family of percussion instruments, it is played by striking wooden surfaces with different lengths with a mallet, rubber or wood.

All this helps one not at all in the question of how to play well, it is a chatty list of platitudes. The cello sounds exactly Guide: "The quality of teaching, the quality of the instrument and regular practice will help them learn new things at a healthy pace." So that's good. And because Microsoft manager Harry Shum is right next to find at Mahalo, between and under the xylophone, "Guide" seven-Google ad space, at eHow three.

Google's critics complaining about a "haven for spammers and marketers" This text genre - produced in U.S. factories as demand media or writing Associated Content - pushing for some queries at the first hit. In early January of computer Vivek Wadhwa complained in an essay that the noise Google search results have been useless for the work in one of his courses.

You can search specific topics any more, because Google had become a "jungle", a "tropical paradise for spammers and marketers. Google had announced the end of January to change the search algorithm to the proportion of spam in the index to decrease even further ", as Google engineer Matt Cutts put it.

After Schlagabtasuch with Bing representatives at the anti-spam conference on Wednesday it was considering more radical measures. For example, users might be able to banish once certain offers from the search result on a black list. Blekko, a small competitor of Google and Bing, has already announced, complete the pseudo-counselor to write factories to throw from its search index.

This could be a good indication of the fighting cocks in Bing and Google: In the end it is people who are looking for a good guide for the xylophone play no matter who does include whose results in his analysis. You want to find only the top five hits, the top five or at least most useful sources on the subject.

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