Monday, February 7, 2011

Advertising for Motorola tablet iPad domain attacks

Motorola is preparing the launch of its tablet and know who is the competitor to beat. With irony strikes without regard to the iPad without citing it. A few weeks ago, distributed a promotional video that was a historical tour of the tools we have used data Humanity house pair. On the occasion of the Superbowl has issued an ad that cites the iPad but condemns its dominance in the market.

Shows a city where all residents are white hooded listening on the same headphones. All ... least one young woman with tablet Motorola, Xoom, dress differently. Buy flowers and gave them to a girl who will leave the headphones that takes the rest of the planet. This announcement is combined with another that Motorola takes the appointment of 1984 used by Apple in their day to announce the release of Apple Mac drew an oppressive world, Orwellian, with an omnipotent authority which finally broke with Apple.

Now it's Motorola who throws the same message. The ad starts with an image of the planet with white headphones are a number of messages about the existence of an authority, a design, a way to work and calls a new era with more choices while providing technical data for the console to finish preaching the necessity of a free life.

Weeks ago, Motorola has already distributed a commercial video, not without a sense of humor, which I reviewed the tools used by humanity to save data ... and defects. This assumption per tablet historical tour ended with the announcement of his own, without revealing the image. Among the victims of this visit to the museum are Apple tablet and Samsung Galaxy.

The video shows the history of the tablet and starts with an Egyptian hieroglyph that recognizes good graphics but a weight that hampers portability. The table of the Ten Commandments is the problem of its lack of flexibility and that can not be edited. Rosetta Stone praises her multilingual but critical component of the low resolution.

When this tour through the museum comes to contemporary tablets, is an iPad is presented as a giant iPhone and a Samsung tablet Galaxy which is blamed for that is equipped with a mobile operating system. The evolution of the tablet ends on a pedestal where it is, hidden, Motorola tablet.

The complete Motorola to Apple mocks not surprising because relations between the two companies are not friendly and that the mobile maker accused Apple of infringing several patents. Sony Ericsson has also used the Games to announce the release of your smartphone, known as the PlayStation Phone, which eventually will be called Xperia Play.

The announcement stresses that will be equipped with Android. His presentation is expected this month on the phone show in Barcelona.

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