Monday, February 7, 2011

Ciao is part of Bing

Three years after buying the Internet's leading user reviews, Ciao. it comes from the first results of Microsoft's browser. Yaravi López-Petersen, head of the portal in Spain explained that this appearance in a prominent place in Bing is "a position organic, natural, not artificially created but designed to give options to those who want to know which product to buy." Ciao since birth has tried to generate a climate that encourages honesty and critical argumentation.

One of the requirements for publication is to have a minimum extension and provide data on why it is recommended or not a product. Ciao. com does not generate content, but encourages users to do. Charge between 0.50 cents and 2 cents per letter. "It is not paid for writing, but that participants attempt to be constant and constructive," he qualifies López-Petersen.

The platform high and consumer products are services who do background checks and tell if it's worth buying. As usual in all management services user-generated content and its verification requires an entire team. In this case comprises 25 people. One of the most valued by consumers is the ability to compare prices at different stores online.

According to Nielsen, 78% of consumers rely on the opinions of other users in advertising. In the same vein, the results of a study of Ciao in 2010 revealed that 86% of consumers read reviews online before making a purchasing decision. The approach taken by Microsoft to enlist a sales platform is "that is reliable, take more than eight months on the market and it is not a private club or store to buy products that have no place in the market ".

According to ComScore, Ciao. com has more than 10 million visits per month in Spain and over 535,000 registered users.

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