Monday, February 7, 2011

Dispute over pricing:Publishers demand free access to the iPad

The resistance of the press against publishing Apple grows. Now, the European association of newspaper publishers appealed to the company, content providers continue to offer the direct opportunity to offer their readers billing models for iPad subscriptions. Apple wants to secure the purse itself. Brussels - The European Newspaper Publishers' Association ENPA has called on Apple, the media houses in their offers for the tablet computer iPad prescribe any particular business model.

"Newspaper publishers should have the freedom to choose between different payment systems for their readers and to negotiate prices for them," it said in a statement of the association. To date, the publishers do offer subscribers the digital applications directly. Apple had to introduce the iPad newspaper "The Daily" of media giant News Corp.

in the past week announced iPad introduce shortly a subscription model for newspapers on the. It is becoming apparent that Apple insists that publishers must make their own distribution channels in addition to also purchase the content through Apple's iTunes Store. The publishers disturbed by the amount of the sales commission of 30 percent, deducted in the Apple iTunes for the hosting of the content and collecting payments.

The publishers have also wanted to regain control of the customer data. They also insist that offer products for different types of media such as online and print in one package to. It was important for the business model of publishing, maintained that the close connection between readers, editors and publishers to stay, so the association in its press statement.

The German newspaper publishers have agreed to a media report, for tomorrow, Tuesday at a meeting in which you want to discuss a common strategy in dealing with Apple.

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