Thursday, February 17, 2011

Google Expands Social Research United States

Google announced Thursday, February 17 enhanced functionality of "social research" in the U.S., that means using data from social networks in its results pages. Launched in 2009, social research includes the results in the messages on the networks Buzz (Google) or Twitter. So far, these results were confined to a box results footer.

They will now be mixed with other research results and will also include shared links - and not just posts. To include these results "social" in searches, Google will now take into account the fact that a relative has posted a link when calculating rankings. "This is a signal among all those involved in the ranking," explains Mike Cassidy, senior product manager for Social Research at Google.

"This is not because one of your friends share a link to a page with a score worse than this last one was on the first page of results." U.S. users of Google will also now also propose to add to their account profiles on other social networks like Twitter and LinkedIn, which Google has detected that correspond to them.

The search engine may for example establish a correspondence between the Gmail contacts of a person and those who follow her on Twitter, and offer to link the two accounts on his public profile. The accounts must be validated manually. ADVANCED SOCIAL FUNCTIONS, WITHOUT FACEBOOK A social network will not, however, not present in the associations suggested by Google Facebook.

Both companies are in open conflict for several months on the issue of access to books contact their users. Google was blocked in November according to the Facebook to directly import contacts from Gmail users, asking the social network to open its books also address that Facebook refuses to do.

Now the association functions as Google launches require to be extended to Facebook, to have access to "buddy lists" of Facebook accounts. "We focus on data that are freely accessible," said Mike Cassidy. "Whether on Flickr, Twitter, Picasa, users publish every day hundreds of millions of content."

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