Thursday, February 17, 2011

Smartphone services: ZDFplant App offensive

The app ARD Tagesschau has just broken the million-user mark, the ZDF is now on the offensive. According to SPIEGEL information is soon to launch a media center app. Free of charge - and despite the criticism of the publisher. Despite all the criticism of publishers use ARD and ZDF still very much on the distribution of their content on mobile phones and tablet computers.

The ARD has just their free "Daily Show" version for the iPhone and start iPad - more than a million copies downloaded it so far - and will now follow suit and ZDF. Late, but solid. This spring is an app-version go online library of ZDF, to follow in the summer of "today" and ZDF. com as the App.

And for January 2012, the start of a sports app is planned. This is from a letter from director Markus Schaechter out to members of the ZDF Television Council, the mirror, is present. All offers will be more free ZDF. Television is the deal on Friday with the "accessibility of the ZDF-Online offers via mobile devices." In the panel are also two representatives of the Federal Association of German Newspaper Publishers BDZV - the publisher Hermann balls and the honorary chairman of the Newspaper Publishers Association of North Rhine-Westphalia, Clemens Bauer.

"Chargeable services charged to the publishers" The publishers want to offer their content via Apps prefer a charge, and fear that free offers from ARD and ZDF may encounter this business unnecessarily. Wolfgang Fürstner, head of that organization in the journal Leger VDZ had the great demand for the 'Tagesschau' app called recently as a "smoking gun" that free offers will be charged with costs of publishing.

"Baysinger was raised in his letter of criticism The publisher only indirectly. even political parties stipulate otherwise be possible, the apps free, the line taken by the superintendent. The ARD leader Monika Piel was a payment solution for the public service Apps recently introduced as a possible solution to the conflict comes into play .

ZDF must not "his state contract specific and Telemedia concept concrete offer offer for consideration," said Baysinger zdf now. Since the new apps for deals like ZDFmediathek. com or served today. de the call had been contracted to spread Telemedia, they could " not be the subject of commercial activity.

"Something else, Schaechter were, however, offers" outside the statutory mandate. "Such applications could be offered as a commercial activity by the ZDF subsidiary ZDF Enterprises. As an example, butcher the recipes from the show "lance boils," which already ZDF Enterprises for iPhone and iPad will be offered - at a price of 1.59 €.

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