In addition to all other content on launch, technical characteristics and first impressions of MWC 2011, we want to offer a vision of the protagonists. So we are interviewing the heads of the largest companies in the sector to give us his vision of Congress, we hope to see this year's mobility and his company's bid.
The first is Larry Bensadon, director of strategic sales of RIM in Spain. We leave you with his words: Larry Bensadon / RIM Spain: The first is that our Playbook will be seven inches and this gives it great portability, you'll be able to carry in your pocket and we believe that size is important in tablets in this regard.
The second is that our playbook is not a big Blackberry, that's why we had not taken a tablet, is totally different. What we wanted is to follow the market trend where people are looking to have your personal tool with his professional tool. So the approach is that the tablet can be connected to any particular utility service directly, but when you want to connect to your professional environment you will need your Blackberry so that, through a secure Bluetooth connection, the Playbook will become a display of the information you have on your Blackberry.
This viewer allows you to work from the Playbook: reply to mail, view contacts, chat with Blackberry Messenger and other telephone utilities. When cutting the connection between the Blackberry and the tablet, all information Playbook disappears, so there is no risk that sensitive information can stay in an element that is also entertainment.
For companies this is a differential value. We are born from the hand of companies, which have been greatly solution "secure." If we gave an element that can break the security chain, begin to have doubt whether Blackberry is really what they need. With Playbook "IT Manager" continues to manage the user profile and that user has a viewer on the tablet.
Tech News Buzz: 2011 looks like the year in which the explosion of platforms that have been faced with a reality of the trend towards concentration. The questions are about which are likely to survive, Android as a leader in smartphones, IOs as a safe with Apple and Windows Phone now has an agreement with Nokia ....
What do you say to defend your position that Blackberry is in the 3 or 4 to lead the sector? Larry Bensadon / RIM Spain: (big smile) The question is offensive. We are leaders in the corporate market, we remain the number one in large companies. It is true that more and with the explosion of the smartphone by the worker, it begins to seek other platforms devices in companies that are with us.
Thus we are analyzing the new needs emerging in the market, especially pose a security firewall in the device in the new version of the operating system, which enable them to operate the device as their own, personal, but with a party that controls the company. If the person leaves the company, only that part is erased.
As for platforms that are entering the market, all studies indicate that there are three that are going up and others have been unable to keep pace. Analyzing what is covering each market, we have two more systems that are device and one system only and is offered to many manufacturers, who are the ones who are pushing upward.
We continue to lead in the corporate market, but we are getting bigger in the consumer market, thanks mainly to the solution Blackberry Messenger, which has caught a viral manner by which each user brings new users. That is what is allowing us to enter the consumer market in bulk and not by a super device, because the best-selling as a smartphone in November and December in Spain is the Blackberry Curve 8520, which is cheaper.
Not to Touch Patallo, which is what is being sold in Spain in the smartphone market. And this is for young people, for 16 to 25 years, the communication system is still the Blackberry The answer to your question, you have it on the market, there is much talk of platforms, but here's why we are leaders in a segment and we are becoming a leader in another communication.
There are other and more and more we see how some people may use two, a media and other entertainment. We are leaders in communication and in leisure. Tech News Buzz: That phenomenon we have analyzed several times, the ability to have that effect Blackberry network that favors groups of friends choose the same type of phone ...
but we also wonder whether this is sustainable in the medium term with the appearance of Larry WhatsApp business Bensadon / RIM Spain: Competition is very healthy. At the end is not that we are one, when we arrived with Blackberry Messenger and chat there were many possibilities, but getting little by little thanks to a user experience very simple and economical.
People want to communicate with ease, have other options left to the market? Yes we have reduced the sales? No. We have 33 million users of BB Messenger when Iniesta scored the final goal in the increased use in the world by 180%. We have entire countries that use the BB Messenger for communication, what happens in Venezuela or Mexico is breathtaking and the options there that will allow a bridge to other technologies.
Tech News Buzz: With everything you're telling us to feel that you are a duality, between the safe and reliable product for businesses and "sexy" for consumption. RIM has historically been excellent at first, but not too good at the latter, do not you focus being subtracted from the fight for the second? Would not it be interesting to follow in the Blackberry line has fared better? Larry Bensadon / RIM Spain: I'm leading the company in Spain and what happens to us is that the explosion in consumption is by diluting the percentage of our business involves the sale, which is not down on their part.
The companies are wrapping up containing the growing need for them is security important, but not all. There are more things, such as economic voice solution between users of the same company, can push your media content to all workers to receive them without doing anything, there are many solutions that we are launching.
Our company is growing more vertical growth within companies that already know Blackberry. In business there are those who want a sexier device and a Blackberry. We are combining the two worlds and watch as we are getting Playbook. Our greatest growth comes from consumption, but we will continue to care for our corporate core.
The first is Larry Bensadon, director of strategic sales of RIM in Spain. We leave you with his words: Larry Bensadon / RIM Spain: The first is that our Playbook will be seven inches and this gives it great portability, you'll be able to carry in your pocket and we believe that size is important in tablets in this regard.
The second is that our playbook is not a big Blackberry, that's why we had not taken a tablet, is totally different. What we wanted is to follow the market trend where people are looking to have your personal tool with his professional tool. So the approach is that the tablet can be connected to any particular utility service directly, but when you want to connect to your professional environment you will need your Blackberry so that, through a secure Bluetooth connection, the Playbook will become a display of the information you have on your Blackberry.
This viewer allows you to work from the Playbook: reply to mail, view contacts, chat with Blackberry Messenger and other telephone utilities. When cutting the connection between the Blackberry and the tablet, all information Playbook disappears, so there is no risk that sensitive information can stay in an element that is also entertainment.
For companies this is a differential value. We are born from the hand of companies, which have been greatly solution "secure." If we gave an element that can break the security chain, begin to have doubt whether Blackberry is really what they need. With Playbook "IT Manager" continues to manage the user profile and that user has a viewer on the tablet.
Tech News Buzz: 2011 looks like the year in which the explosion of platforms that have been faced with a reality of the trend towards concentration. The questions are about which are likely to survive, Android as a leader in smartphones, IOs as a safe with Apple and Windows Phone now has an agreement with Nokia ....
What do you say to defend your position that Blackberry is in the 3 or 4 to lead the sector? Larry Bensadon / RIM Spain: (big smile) The question is offensive. We are leaders in the corporate market, we remain the number one in large companies. It is true that more and with the explosion of the smartphone by the worker, it begins to seek other platforms devices in companies that are with us.
Thus we are analyzing the new needs emerging in the market, especially pose a security firewall in the device in the new version of the operating system, which enable them to operate the device as their own, personal, but with a party that controls the company. If the person leaves the company, only that part is erased.
As for platforms that are entering the market, all studies indicate that there are three that are going up and others have been unable to keep pace. Analyzing what is covering each market, we have two more systems that are device and one system only and is offered to many manufacturers, who are the ones who are pushing upward.
We continue to lead in the corporate market, but we are getting bigger in the consumer market, thanks mainly to the solution Blackberry Messenger, which has caught a viral manner by which each user brings new users. That is what is allowing us to enter the consumer market in bulk and not by a super device, because the best-selling as a smartphone in November and December in Spain is the Blackberry Curve 8520, which is cheaper.
Not to Touch Patallo, which is what is being sold in Spain in the smartphone market. And this is for young people, for 16 to 25 years, the communication system is still the Blackberry The answer to your question, you have it on the market, there is much talk of platforms, but here's why we are leaders in a segment and we are becoming a leader in another communication.
There are other and more and more we see how some people may use two, a media and other entertainment. We are leaders in communication and in leisure. Tech News Buzz: That phenomenon we have analyzed several times, the ability to have that effect Blackberry network that favors groups of friends choose the same type of phone ...
but we also wonder whether this is sustainable in the medium term with the appearance of Larry WhatsApp business Bensadon / RIM Spain: Competition is very healthy. At the end is not that we are one, when we arrived with Blackberry Messenger and chat there were many possibilities, but getting little by little thanks to a user experience very simple and economical.
People want to communicate with ease, have other options left to the market? Yes we have reduced the sales? No. We have 33 million users of BB Messenger when Iniesta scored the final goal in the increased use in the world by 180%. We have entire countries that use the BB Messenger for communication, what happens in Venezuela or Mexico is breathtaking and the options there that will allow a bridge to other technologies.
Tech News Buzz: With everything you're telling us to feel that you are a duality, between the safe and reliable product for businesses and "sexy" for consumption. RIM has historically been excellent at first, but not too good at the latter, do not you focus being subtracted from the fight for the second? Would not it be interesting to follow in the Blackberry line has fared better? Larry Bensadon / RIM Spain: I'm leading the company in Spain and what happens to us is that the explosion in consumption is by diluting the percentage of our business involves the sale, which is not down on their part.
The companies are wrapping up containing the growing need for them is security important, but not all. There are more things, such as economic voice solution between users of the same company, can push your media content to all workers to receive them without doing anything, there are many solutions that we are launching.
Our company is growing more vertical growth within companies that already know Blackberry. In business there are those who want a sexier device and a Blackberry. We are combining the two worlds and watch as we are getting Playbook. Our greatest growth comes from consumption, but we will continue to care for our corporate core.
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