Wednesday, February 16, 2011

Blackberry reaches out to operators

Google and Apple are not going to stay with the business operators. RIM's CEO, signed the peace pipe with Telefonica, Vodafone and Telekom. The agreement involves the purchase of applications for the Blackberry is charged via invoice operators. Something that will undoubtedly also help RIM devices are promoted by them.

The CEOs of RIM, Qualcomm, NTT DoCoMo and Nokia have filled the auditorium of the show to talk about connectivity appliances, but in reality each has sold its product. Jim Balsillie explained the excellence of the tablet Playbook, RIM's latest product. "This is an example of how manufacturers and operators work together." He explained its features: multi, flash (why it hurts to Apple), symmetric multiprocessing, open standards and prepared for the 4G, ten times faster than 3G.

Its application store, with 2,000 more each day, allow operators to participate in income. "Billed by the operator. We have already reached agreements with Telefónica, Telekom and Vodafone." The agreement extends to more possibilities, like changing the relative balance of one phone to another, or give away applications.

Operators also credited with installing the RIM devices NFC payment system. "The future is the operator as a common platform for payment services," he said Balsillie. The problem with Android or Apple stores take away business operators NTT DoCoMo does not have quite the opposite. As explained its CEO Ryuji Yamada, nobody beats Japan in 3G phones, and no in getting your company revenues.

For example, the own operator sells electronic books, photo editor offers people, applications for automobiles, including snuff were sold in vending machines. In your case, how hard is that another into the business. A few years ago the challenge was to connect at any time. Today the challenge is to connect at any time but with any device.

One of the people that makes this possible is called Paul Jacobs, Qualcomm's boss, a maker of chips for mobile. "The center is the mobile connectivity and from him to control everything. It is an increasingly complex ecosystem with many devices, operating systems, different software and different spectrum: wifi, gps, bluetooth, nfc, satellites ...

" The situation will become more critical each year. In 2014, 70% of home appliances will be connected to the Internet and sold 400 million devices with sensors dedicated to personal health, another area that is basic real-time connectivity. "The devices that we increasingly have more potential, recorded in high resolution, 3D play, worth comes consoles and augmented reality." For all that you need good processors, such as Qualcomm clear.

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