Wednesday, February 16, 2011

From the bottom up for a revolutionary project

Between 2009 and 2010, the staff of the Smithsonian Institution (the largest museum complex and research in the world, based in Washington) has worked hard to interpret and understand the opportunities that the web and new media could offer the community of contents . It 'opened the blog Smithsonian 2.0, but above all he was made a wiki to share space inside and outside the "web and new media strategy" of the institution.

Blogs and wikis and then two instruments "open" comments and contributions that are in the clear will of the staff to listen and share with ideas, suggestions, criticisms, advice, opportunities. Especially space wiki is a mine of valuable content and insights that makes us touch the institution's approach to the web but also the internal context in which this approach was born.

As we know, sometimes in fact, the barrier stronger digital innovation is internal to the structure: for this is a wiki such an extraordinary source of information. Inside are: objectives, resources, workshops, mobile space and more. During 2010 and then began to develop the proposed Smithsonian Commons.

This project aims to be a new digital space of the institution that makes the user experience with digital content accessible, immediate, exciting and completely innovative, "A new part of our digital dedicated to stimulate learning , the creation and innovation through open access to research, the Smithsonian collections and communities.

"The project is very ambitious, but the four carried out by the video tutorial shows an extraordinary attention to detail and use of needs' user. What do you think? Inside the wiki there is a space for the project seguirel'evoluzione This year should start the site in beta version. However, the 13 key elements that are the foundation of Commons (the Project Priorities) offer a general guideline for approaching the design and distribution of digital content.

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