Wednesday, February 16, 2011

"My goal was to do something more personal service Spotify, interviewed John Parra

Parra Jordi in Barcelona. He studied technical engineering in industrial design but soon switched to the cold northern European countries to enhance their creative work. And we're really glad that it did for theirs is the conception and design of a personal player to Spotify has gone around the world.

This team is your final master project in collaboration with the Swedish company Spotify, which could bring to reality soon. Then pick up the conversation we had with Jordan following the proposal of player personnel for Spotify. Tech News Buzz: Hi John, first of all congratulations for the final work.

Now is when you confess Where did the idea for it. Jordi Parra. Thanks. The truth is that I was very interested in the subject. Spotify has great service and makes you finish leaving aside iTunes, but also forces us to be more connected to the computer yet. In a way, I miss the radio life, those you could have in the kitchen, press a button and the music started to sound quickly.

Today all are screens and menus, so I thought it would be interesting to something simpler even if that meant less functionality, of course. Apart from this, digital music loses all its value as the purchases. You can not sell it if you get tired of it and is no longer something to give to your girlfriend or a friend because he knows little.

Part of the idea was you could buy such a device for someone close and that music will assign some tags to make it more personal. Tech News Buzz. And of course, nothing like the author to easily explain to us how the personal media player Spotify. JP The project is an 8 player and radio frequency chips that link to music in Spotify: albums, artists, the result of a search ...

whatever you want. The player is very simple. Each chip can be assigned as music and placed on the apparatus, it rings, if you remove it, is to ... No more. The chips contain no music, just tell the device what music should be played. Tech News Buzz. For synchronization of playlists, why did you think of RFID technology? I really think it's a great idea to simulate those vinyl discs compilations.

JP From the beginning, with Spotify, we decided to try something very affordable. There are ways to listen to music from the internet at home without the need for a computer, but are products always cost more than 200 euros. RFID technology is cheap. The chips do not cost more than 20 euro cents and the instrument itself could be produced for less than 50 euros.

Tech News Buzz. You say that the product you've created with the support of their own Spotify, chances are it is to become a commercial product or have it difficult with the push of mobile service customers? JP now is only a draft final master, but I loved the result and maybe if they see that it would be an investment scandal, may be encouraged to do something with it.

In a couple of weeks we will see us to see the prototype, because we've only spoken by Skype, we have not even seen in person, but could be a good option for them. To get more interested Spotify Premium users and earn money but not the device itself, leaving the computer and have other options might help.

There are people like my parents using Spotify and marvel at all the music out there, but hardly use it unless you are working at the computer because it is a nuisance. With something sure other people would be encouraged to switch to Premium for not being so tied to the computer. Tech News Buzz.

The design is spectacular, very Swedish as we say in Spain. Are there differences between the work of industrial design in Sweden and Spain? JP In general there are more options, charges a lot better ... There are many strong companies: Volvo, Saab, Ericsson, Skype, Spotify ... are large and have a culture of design, really appreciate the added value.

In Spain, however, many companies still do not want to invest in design and think they can do themselves or they want to get "fast and cheap." We're changing, but we're a little behind on that aspect. Hierarchies are also flatter: the bosses here are less heads, they know delegate responsibilities and everyone wins.

The head is less task, you feel more valued ... it's quite normal, even if you are a trainee, they let you make decisions or be in contact with customers without having to go ask the boss or wait until you nod. That in Spain is quite different: the fatal or internships are not paid and sometimes not let you submit your own work to the customer.

It shows our culture I guess, but it is also true that things are changing. There are plenty of studies young people who have mounted their own business and try to make things a little better. From Tech News Buzz Jordi wish all the luck in the world, we appreciate the time you have spent, and hope that your personal player can see the light because it looks like a very well thought out gadget.

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