Wednesday, February 16, 2011

News: Google launches a subscription service and online sales

The American group Google has launched Wednesday, February 16, its online sales service for publishers, which it offers a platform where they can sell subscriptions and items to the unit. The service "One Pass" ("Media Pass" in France) was launched in France, the United States, Great Britain, Germany, Canada, Italy and Spain.

"One Pass is not a site or an application made by Google, but a platform for publishers so they can from their own website or from their applications, selling a very simple way to subscribe or access an article, "explains Philippe Colombet, director of" Google News "Google France. "Interest in the Internet is that it can from any type of device - via the web or mobile - pay a very simple and fluid for articles or subscriptions, and move from one track to another , "says the head of Google.

This offer is in partnership with the weekly Le Nouvel Observateur in France, Tomorrow Focus, Gruner & Jahr, Axel Springer in Germany, made in Spain and Rust Communications in the U.S., "said Google. RESPONSE TO APPLE? The launch comes as Apple on Tuesday unveiled its own subscription service to various forms of media such as newspapers, music and videos through its online store App Store.

It will take a commission of 30% of subscription revenues through its App Store. Interviewed by Agence France-Presse on whether "One Pass" was a response to the offer from Apple, Philip Colombet said it was a "planned development" Google "and not an announcement of circumstances. " "The technological tool is provided free to the editor and when a transaction - or a subscription fee for - the publisher receives the vast majority of income on each transaction, roughly 90%," says Philippe Colombet.

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