Tuesday, February 8, 2011

Google is seeking a friendly agreement with the EU

Eric Schmidt, the executive director and former CEO of Google, confirmed to The Sunday Telegraph that the search was seeking an amicable agreement with the European Commission in the investigation into possible abuse of dominant position in Google search Online. "I think it's in our interest, and in the interest of our competitors, quickly analyze the points they raised.

These accusations are unfounded and likely require minor corrections, we check and we will ensure that we operate within the scope and spirit of the law, "Mr. Schmidt detailed. Last year, three sites had said they were unfairly demoted in Google results, pushing the European Commission to open a preliminary investigation.

Google has always denied being penalized sites, claiming that its algorithms are inherently neutral. But recognizing that corrections may be necessary, Mr. Schmidt believes that Google's ranking system is not necessarily free from defects. In recent years, Google has made changes to its algorithms to try to counteract the "spam sites" empty shells with no real content that optimize their SEO to achieve top results pages.

Legitimate sites may have been indirectly affected by these attempts at rebalancing. The attitude of Google deal with competition authorities in sharp contrast with that of Microsoft. Affected past ten years by several investigations for abuse of dominant position, Microsoft has challenged each complaint, and used every procedural remedies available to it.

In 2009, ten years after the first complaints, the software giant has been sentenced to various fines a cost of 1.68 billion euros. But Microsoft has also developed its strategy: Accused of abuse of dominance in the choice of browsers, the editor chose to conclude an amicable agreement in 2010 with the European Commission.

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