Tuesday, June 7, 2011

Welcome to Digital in the Middle Ages

It was scheduled for late summer release of the new album from Kaiser Chiefs, the British band sort of Leeds about ten years after the Britpop boom, and yet it is already possible to buy at www. kaiserchiefs. with their fifth album "The Future is Medieval." The band became famous for songs such as Modern Way, Ruby, driven by the singles I Predict a Riot and Everyday I love you less and less, aware of the problem posed by piracy and the fact that in music we are no longer bound formed the so-called "physical" (the disk or CD), devised (although some objects that would have "blown" the idea) a rather unique way to spread their latest work: after hearing snippets of the 20 traces made available, it invites the public to create their own version of the album, you can choose 10 songs, if it decides the order and most are given the opportunity to also designed the cover.

A project that uses one hundred percent digital resources. Once finished, you pay the price of the album, set to £ 7.50 (€ 8.40 approx) and is received in the album in digital download. The user who creates the album, in addition, has the ability to assume the role of the retailer: its customized version of the disc is put up for sale on a special page of the band's website, with lots of advertising on personal websites of band, blogs and Facebook, and for every copy sold (always at a price of £ 7.50) a pound ends in the pockets of the user by crediting through Paypal.

Initiative, this, which I appreciated because it not only demonstrates a desire to seek alternative routes for enforcement action to combat the so-called "free sharing of culture", but it is also demonstrating that there are alternative ways to traditional marketing channels and who ideas and talent has hardly suffers from the market.

In addition to the fan is given - as it should be - an increasingly central role in determine the success or failure of a disk, and the ability to make up the purchase if you sell at least 8 copies of the album which was created. Ricky Wilson, the band leader, is keen to stress that the transaction is not a claim against the traditional music industry, among other things, the label of the Kaiser Chiefs, Fiction Records of the Universal group claimed in its entirety the 'entire project.

Wilson said in an interview that the insight on the two most innovative aspects of the transaction (the album and do-it-yourself retailer in the transformation of the fan) has had during a chat with a friend advertising, but it said that the British band is supposed to have drawn freely at The Privateer Manifesto of Chris Holmes, an artist "iconoclastic thinker and man of action, the music industry" (as reported by The Daily Swarm, the site where it was launched 'accusation), who published it in February.

The idea, however, we like it anyway.

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