Monday, February 14, 2011

Grammy winners: social media experts are completely off

Justin Bieber has not won a Grammy, but so sad he must not be: An IT company has scanned the net for the nominees - and comes to quite different results when the jury of the Music Prize. Hamburg - With a Grammy wins, who has done in the music industry last year outstanding. Who would decide if the nearly 6,000 members of the National Academy of Recording Arts and Sciences? Right, can distinguish between the Internet user with the power of swarm intelligence that accurately between quality and popularity.


Indeed, there was the web of notification of the nominations several more or less well-founded speculation about who, then, the coveted trophy - has always been a golden gramophone, resembling in the MP3 age, the fat years of the music industry - on the night of the ceremony back home may take.

This was tested for internet monitoring company specializing Meltwater how often the nominees in the top three categories in forums, blogs and other social media have been mentioned on the internet since its publication - and in what context. Because for a reasonably meaningful evaluation of course makes it a difference if one is under-Justin Bieber video a concise acronym insulting criticism or an elaborate paean to a blog by renowned musical experts.

Even if the latter should be the exception: 50,000 mentions of the teen-swarm, the company has measured, the Internet has "Bieber fever," writes blogger Meltwater Kimling Lam. Before the ceremony, the Grammy-forecast was published in the Internet data. "What the public preference and what the Grammy-jury may be different from each other, of course," says CEO Jørn Lyseggen Meltwater.

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